When my time travel comedy, Jan of Cleveland was first released in December of 2011, I received a lot of attention when I entered my book in the WLC New Release Promotion. I also had my leading man, Ethelred Fortescue, be the star of the Charcter Interview and still re-read it from time to time.
The World Literary Cafe has a big presence on Twitter. The handle is: @WorldLitCafe
Do you Tweet? The WLC has Tweet Teams for small groups authors to encourage cross promotion. The WLC site has a traning video for the Tweet Teams, you can join more than one team and you can even join a faith-based team. Click here for details: http://worldliterarycafe.com/content/tweet-teams-1
WLC doesn't stop there. If you want to talk books, post a 3+ star book review or promote your book by offering it for free for a while, this is the place to be: http://www.worldliterarycafe.com/forum/108
If you want to take some classes and learn the ropes of self-publishing, you can visit author and web host, Melissa Foster's other site: Fostering Success: http://www.fostering-success.com/register
Even if you're not an author, but love to read, WLC can keep you abreast of new releases or you can sign up for the Read and Review program. Link for reader opportunities: http://www.worldliterarycafe.com/content/readers-get-connected
Come and visit World Literary Cafe on Facebook, too: https://www.facebook.com/WorldLitCafe